*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our more information. D.R. Horton, Inc.is currently looking for aDigital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH). Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned. • Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc. • Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content • Report on the growth and analytics of all social media initiatives • Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives • Train division users on approved practices and email marketing platform changes • Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone • Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services • Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business • Ensure messages are sent to those who have opted for messages in proper form and template • Uses email analytics to re-define current processes and procedures • Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements • Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company • Ability to work overtime • Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business • Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM • Participate in other corporate marketing initiatives on an as needed basis • Evaluate data integrity of the DRH division CRM databases and recommend process improvements • Train new sales personnel on CRM tool for effective data capture • Coordinate and execute all video production • Participate in video pre-production strategy & planning meetings; send meeting recap notes • Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules • Develops, implements and ensures brand consistency in video development, editing, and production • Research and stay on top of industry trends in video, audio and photography • Support users of the DRH website and the CRM system Required Qualifications **
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